The goal was to develop a refreshed branding identity for Arrow’s Pizza that reflects its unique charm and historical significance. HausBrand aimed to create a modern yet nostalgic brand that would attract a diverse customer base and enhance the overall dining experience. Key objectives included designing a new logo, updating the restaurant facade, and revamping the menu to improve functionality and appeal.

HausBrand employed a strategic approach to achieve Arrow’s Pizza’s branding goals:

• Logo Design: Developed a playful and sophisticated logo with an integrated arrow, styled to resemble chalk on a chalkboard. This design reflects the restaurant's warm, inviting atmosphere and pays homage to its history.

• Facade Design: Designed an eye-catching black facade that captures the restaurant's unique character and historical context. The design honors the building's past while providing a welcoming and memorable first impression.

• Menu Design: Created a clean, modern menu layout with vibrant food photography and clear item descriptions. This design enhances readability and visual appeal, contributing to a better customer experience.

By leveraging HausBrand’s expertise and Haus5 Lab.Co’s resources, the Arrow’s Pizza project achieved a successful blend of historical charm and contemporary branding, ensuring the restaurant remains a cherished and thriving favorite in Baltimore.