ARROW’S PIZZA — BRANDING

Arrow's Pizza is a beloved Baltimore pizza joint with a rich history. The building that houses the restaurant was once abandoned after a tragic fire, but thanks to a careful and loving restoration, it's now one of the city's most charming and popular first-date spots. Our team was thrilled to take on the challenge of elevating Arrow's Pizza's branding while paying homage to its storied past.

Our objective was to create a new branding identity for Arrow's Pizza that would capture its unique charm and history, attract a broad range of customers, and enhance the overall customer experience. This included designing a new logo, revamping the restaurant facade, and creating a modern and functional menu.

Logo Design: We aimed to capture the essence of Arrow's Pizza with a playful and sophisticated logo. The bold, whimsical design features an integrated arrow, creating a cohesive and memorable brand mark. The logo is styled to resemble chalk on a chalkboard, giving it a rustic and handmade feel that reflects the restaurant's warm and inviting atmosphere.

Facade Design: Recognizing the importance of the restaurant's exterior, we developed a design that would be eye-catching and reflective of Arrow's Pizza's unique character. The final design features a black facade that is both warm and inviting, honoring the building's history with a nod to the fire that once occurred there. This design aims to attract customers and provide a memorable first impression.

Menu Design: We created a menu that is easy to read and navigate while showcasing Arrow's Pizza's delicious offerings. The clean, modern layout features vibrant food photography and clear, concise descriptions of each item. This design ensures that the menu is both functional and visually appealing, enhancing the dining experience.

Overall, we are thrilled with the outcome of the Arrow's Pizza branding project. Our team successfully captured the restaurant's unique personality and translated it into a cohesive and memorable brand identity while honoring its history. We are confident that our work will help Arrow's Pizza continue to thrive and delight customers for years to come.