GEICO: MLB PARTNERSHIP DEBUT WITH CYGAMES

RECLAIMING THE SPOTLIGHT IN BASEBALL

  • In a grand resurgence, GEICO reclaimed the spotlight as a sponsor for Major League Baseball (MLB) in 2023, marking a triumphant return to the diamond. This momentous collaboration took center stage with the debut of a bullpen takeover in partnership with Cygames. Haus5 Lab.Co played a strategic role in steering this dynamic partnership, underscoring GEICO's unwavering commitment to championing diverse sports and athletic events.

  • The overarching goal of the MLB Partnership revival was to reestablish GEICO's prominent presence in the realm of baseball. By debuting a captivating bullpen takeover alongside Cygames, the objective was not only to showcase GEICO's commitment to the sport but to forge an impactful connection with baseball enthusiasts on a grand scale.

  • Resonant Comeback: The revival as an MLB sponsor was marked by a bold bullpen takeover in collaboration with Cygames, creating a distinctive and resonant presence within baseball's vibrant ecosystem.

    Strategic Brand Showcase: Haus5 Lab.Co strategically positioned GEICO's branding elements throughout the bullpen takeover, ensuring a seamless and eye-catching integration that captivated the attention of fans and underscored GEICO's deep involvement in various sports and athletic events.

    The MLB Partnership revival was not just about sponsorship; it was a triumphant return, masterfully orchestrated to align with the spirit of baseball. Haus5 Lab.Co contributed strategically to this dynamic partnership, solidifying GEICO's commitment to diverse sports and athletic endeavors with a spotlight on the revered MLB platform.

GEICO x MLB

GEICO TV Spot: 'MLB: Anthem Announcement'

GEICO x MLB SOCIAL MEDIA — INSTAGRAM

GEICO x MLB SOCIAL MEDIA — TIKTOK

TikTok - MLB -Big Bubbles

Impressions: 843.8K
Spend: $8.9K

TikTok GEICO MLB- The Players

Impressions: 498K
Spend: $5.3K

TikTok - On The Move -1

Impressions: 295.7K
Spend: $3.1K

TikTok - On The Move -2

Impressions: 498K
Spend: $5.1K

Video on MLB.com

Impressions: 7.3M
Spend: $88.4K

GEICO x MLB — ON THE MOVE BANNER ADS

  • GEICO'S MLB-ON THE MOVE: 320 X 50 BANNER AD

    Impressions: A notable 2.1 million impressions.

    Spend: A strategic investment of $8.3K.

    Top Publisher: MLB.com, securing a comprehensive 100% share of impressions and spend.

  • GEICO'S MLB-ON THE MOVE: 728 X 90 BANNER AD

    Impressions: A commanding 5.6 million impressions, ensuring widespread visibility.

    Spend: A strategic investment of $14.6K, reflecting GEICO's commitment to impactful advertising.

    Top Publisher: MLB.com, dominating with a comprehensive 100% share of impressions and spend.

  • GEICO'S MLB-ON THE MOVE: : 300 X 250 BANNER AD

    Impressions: An impressive 20 million impressions, making a significant impact.

    Spend: A substantial investment of $64.3K, showcasing GEICO's commitment to a robust advertising presence.

    Top Publisher: MLB.com, dominating with a comprehensive 100% share of impressions and spend.

  • GEICO'S MLB-ON THE MOVE: 600 X 100 BANNER AD

    Impressions: A focused 8.1K impressions, ensuring a targeted reach.

    Spend: A strategic investment of $21.1, aligning with GEICO's commitment to impactful advertising.

    Top Publisher: MLB.com, dominating with a comprehensive 100% share of impressions and spend.

GEICO x MLB — ON THE MOVE BANNER ADS

  • GEICO'S MLB — YOUR BUNDLING ACE: 320 X 50 BANNER

    Impressions: An exceptional 108.5 million impressions, ensuring an extensive reach.

    Spend: A substantial investment of $429.1K, underscoring GEICO's commitment to impactful advertising.

    Top Publishers:

    MLB.com: Dominating with an overwhelming 99.7% share of impressions and 99.8% share of spend.

    MLB.com At Bat (iOS): Contributing with a minor share of 0.26% in impressions and 0.22% in spend.

  • GEICO'S MLB — YOUR BUNDLING ACE: 728 X 90 BANNER

    Impressions: An astounding 90.1 million impressions demonstrate widespread engagement.

    Spend: A substantial investment of $250.6K, emphasizing GEICO's commitment to impactful advertising.

    Top Publisher:

    MLB.com: dominating with an impressive 100% share of impressions and spend.

  • GEICO'S MLB — YOUR BUNDLING ACE: 300 X 250 BANNER

    Impressions: A staggering 173.4 million impressions, showcasing extensive engagement.

    Spend: A significant investment of $588.4K, emphasizing GEICO's commitment to impactful advertising.

    Top Publishers:

    MLB.com: Dominating with a substantial 90.6% share of impressions and an equivalent 90.6% share of spend.

    MLB.com At Bat (Android): Contributing with a notable 9.4% share in both impressions and spend.

    SanDiego.Padres.MLB.com: KansasCity.Royals.MLB.com,

    USABaseball.com: Each with a minimal share of 0% in both impressions and spend.

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