CAPITAL ADVENTURE CAMP: A SUMMER TO REMEMBER

The goal was to create a comprehensive and engaging summer camp program that fosters learning, creativity, and physical activity in a safe and supportive environment. The project required a quick turnaround to meet the deadline of a late launch, with an aggressive grassroots marketing strategy to ensure maximum visibility and enrollment. The branding aimed to evoke the spirit of adventure and nature, reminiscent of camping badges and inspired by the redwood forests of the West Coast, reflecting the founder's origins.

To achieve these goals, we developed a strategic and cohesive branding and marketing plan that highlighted the essence of Capital Adventure Camps:

BRANDING AND LOGO DESIGN We designed a unique logo that embodies the spirit of adventure and learning, drawing inspiration from camping badges. The color palette, a nod to the redwood forests of the West Coast, includes earthy tones and vibrant accents that convey a sense of nature and exploration. This thoughtful design approach ensured that the logo was not only visually appealing but also resonated with the camp's core values.

WEBSITE WITH SEO The website was crafted to provide an immersive digital experience, optimized for search engines to enhance online visibility. Key features include a bilingual toggle for accessibility, a booking and scheduling system, and a secure payment platform. The design is light and airy, allowing the rich photography to take center stage, and includes custom favicons for a polished look. The user journey was thoughtfully considered, ensuring an intuitive and engaging experience for parents and campers alike. Additionally, website images were designed to look like nostalgic photographs, leaning into the theme of West Coast camping meets DC day camp.

SOCIAL MEDIA CONTENT AND MARKETING MATERIALS Engaging social media content was developed to keep parents and the community informed and involved. Eye-catching flyers and other marketing materials were created to promote the camp's activities. The marketing strategy focused on grassroots efforts, leveraging social media referrals and community engagement to maximize reach and enrollment.

CUSTOM T-SHIRTS AND UNIFORMS We designed custom camp t-shirts that foster a sense of belonging and team spirit among the campers. The uniforms include name tags where counselors can write their names and pronouns, adding a personal touch. This approach ensures that every interaction between counselors and campers feels personalized and welcoming.

REUSABLE TOTES AND REFERRAL GIFTS Eco-friendly reusable tote bags were created for campers, promoting sustainability. These totes are sold as merchandise and offered as a free referral gift for campers who sign up through a counselor's social media referral, encouraging community participation and rewarding engagement.

PAYMENT PLATFORM SETUP A secure and user-friendly payment platform was implemented for easy registration and payments, ensuring a seamless experience for parents. This feature was crucial in providing a hassle-free enrollment process, contributing to the camp's overall efficiency.

TYPOGRAPHY AND CUSTOM ICONS Unique typography and custom icons were developed to create a cohesive and visually appealing brand identity. These elements are used across all marketing materials, enhancing the camp's visual coherence and professionalism.

COLOR PALETTE The vibrant and inviting color palette reflects the energy and excitement of the camp. Inspired by the redwood forests of the West Coast, the colors convey a sense of nature, adventure, and exploration, aligning with the camp's mission and values.